Design challenge: Create an interactive brochure for Neenah Paper that shows how to mix & match paper stocks to create elevated, memorable printed pieces.

Our concept was based on the ancient practice of alchemy (turning lead to gold). We combined neon papers, earth-toned papers, high-end papers, and budget-friendly papers to create something truly unique.

Each spread featured specialty printing processes including die-cuts, foil embossing, metallic inks, and pop-up interactive pieces. Aka: the printing and paper magic touches.

Work completed at Willoughby Design
Creative Director: Nicole Satterwhite
Designers/Art Directors: Lindsay Laricks & Angela Snyder