A dream collaboration for the stylish outdoorswoman.

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The Great is a fashion brand known for its charming, contemporary take on American classics. Owners Emily Current and Meritt Elliott are masters of unexpected color palettes, pattern mixing, high-low dressing, and are especially known for their signature stylish ease.  

While at The Great, I worked on various projects, including a yearlong collaboration with heritage brand Eddie Bauer.

I art-directed the campaign's overall marketing look and
the rollout of three
capsule collections:

CAMP • RAIN • HIKE

Each capsule collection deployed a series of emails:
a tease, the launch, collection features, and a deep dive.

In the deep dive emails, vintage ephemera from the Eddie Bauer archives was featured.

Work completed at The Great.
Creative Director: Jaymi Vogel
Art Director/Senior Designer: Lindsay Laricks